XCMG Shines at Bauma 2025 in Germany with "Chinese Solutions" for Europe
"In Europe, for Europe, XCMG is committed to becoming an important participant and trusted partner in Europe's low-carbon, intelligent, and sustainable development." At the opening ceremony, Yang Dongsheng, Chairman of XCMG Group and XCMG Machinery, stated, "The German-Chinese saying, 'The fast walk alone, the far walk together' is a fusion of wisdom from both nations." He emphasized, "We always adhere to our mission of 'Engineering technology leads, equipment builds a better future' and our sustainable development strategy of 'globalization.' We are determined to create more value for customers and contribute to global sustainable development."
On the morning of April 7th, local time, the 34th Bauma exhibition, known as the "Olympics of the global construction machinery industry," grandly opened. Among more than 3,200 exhibitors from over 60 countries, XCMG Group, with its partner SANY, made a stunning appearance with over 60 products from seven categories under the theme "Solid Innovation For Green Tomorrow." The company brought fully European-compliant, customized products and integrated smart solutions tailored to the needs of European clients. The event was attended by guests including Consul Guo Fang from the Economic and Commercial Office of the Consulate General of China in Munich, Su Zimeng, President of the China Construction Machinery Industry Association, Bai Xuefeng, Vice President of the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, and James King, Chairman and CEO of KHL Group. Yang Dongsheng, along with XCMG Machinery Vice Presidents Sun Jianzhong, Jiang Mingzhong, Shan Zenghai, and other executives, joined global strategic partners, customer representatives, and China-Europe employees to witness the grand opening ceremony.
"Currently, the global manufacturing industry is undergoing profound changes, and smart, green, and international trends are becoming the main themes of the industry’s development. As manufacturing powerhouses, China and Germany will have even broader cooperation opportunities in the future," said Consul Guo Fang.
He added, "I expect XCMG to make full use of the global manufacturing industry’s upgrading opportunity, collaborate with more German enterprises, jointly promote the digital and green transformation of manufacturing, assist in global sustainable development, and provide higher-quality products and services to global customers."
At the exhibition, XCMG's iconic "XCMG Gold" and "Green Mountain Green" colors resonated with the launch of multiple collaborations with European companies. The world’s first hybrid all-terrain crane XCA60_EV, over 40 "Green Mountain Green" electric excavators and loaders in a "CP combination," and the global debut of the XZ450E-R horizontal directional drilling machine were delivered on-site. Additionally, the company received its largest order for road construction machinery in Europe, including rollers, pavers, and graders, sparking a surge of orders for XCMG products.
Behind these deliveries is XCMG's decade-long technical reserve and localized operations in Europe, where the company has focused on segmenting the market and refining its operations. Yang Dongsheng noted, "We have deeply cultivated the European market, making precise adjustments in niche sectors, and effectively merging the SANY and XCMG brands to offer high-quality products and solutions to the European market."
Currently, XCMG has successfully introduced a range of iconic products to the European market, such as the 2000-ton global largest telescopic wind turbine crane, Europe’s first batch of large-tonnage fully electric loaders, and ultra-high aerial work platforms. These products are now serving major global projects, winning admiration from European clients for their pioneering designs, zero-emission crane operations, 200% efficiency improvement in horizontal directional drilling, and multi-scenario, hardcore technology applications.
At the event, the first fully electric concrete pump truck in Germany, developed jointly with SANY, and the Ultra Eco fully electric mixer truck were unveiled. Yang Dongsheng remarked, “Facing global climate challenges, electrification in construction machinery is the inevitable trend." He added, "The fully electric concrete pump and mixer trucks launched by SANY embody the wisdom and craftsmanship of Chinese and German engineers. They not only continue Germany’s tradition of precision manufacturing but also represent the global practice of 'technology leadership' that XCMG and SANY advocate."
If construction machinery had a color, XCMG's "Green Mountain Green" would undoubtedly have a place. At this exhibition, XCMG displayed more than 60 products across seven major categories, with 40% of them being new energy products. Green innovation, deeply understanding European customer demands, and focusing on the core needs of customers for zero-carbon construction were reflected in all the exhibits, all of which were customized products compliant with European standards, addressing application pain points, and closely aligning with local demands for zero-carbon construction.
On-site, the "Green Mountain Green" products representing "energy saving, emission reduction, and efficiency" sparked a brilliant storm of green and digital smart products. XCMG has achieved full-series product electrification and green transformation, constructing a new energy industrial chain ecosystem, which includes "complete products + core components + operation services." A panoramic view of green construction is gradually unfolding along the banks of the Rhine River.
In Europe, XCMG Group actively responds to the European Green Deal, fulfilling its corporate social responsibility by setting zero emissions, low noise, and high energy efficiency as important goals. "Whether it is XCMG’s series of new energy products for construction machinery or SANY’s electric concrete equipment, we are committed to responding precisely to market demands," Yang Dongsheng said at the event. "XCMG is actively responding to the European Green Deal and fulfilling our corporate responsibility, setting zero emissions, low noise, and high energy efficiency as our core goals."
Currently, XCMG’s new energy integrated solutions have been widely applied in global urban construction, municipal sanitation, mining ports, highway transportation, and other mainstream scenarios, covering more than 190 countries and regions worldwide. The new-generation global vehicle networking platform Xrea, launched at Bauma, supports over ten languages in both PC and app versions, allowing global users to manage their equipment via the "cloud" anytime and anywhere.
